“Social media marketing is word of mouth on steroids.”

Social media has revolutionised marketing communications.

Independent research shows that the financial performance of the brands most engaged in social media marketing saw revenues, gross margin and net profit grow significantly more than those that weren’t. There is a clear correlation and connection between social media engagement and achieving KPIs.

But what is social media marketing? Let’s be clear, it’s not social media networking – a common confusion. Social media marketing should be a crucial element of your marketing communications strategy. Social networking should be a crucial element of your CRM. Like any other business initiative it should have a strategy, clear objectives, KPIs and measurable ROI.

Social Media Marketing is about the efficient distribution and propagation of your content across social media. It is about increasing the exposure of the content you already have or the content you are soon to develop.

It is social because it is passed from person to person, network to network, by people. Our job is to find the key social media marketing leverage points where your content can add maximum value, distribute your content there and let social mechanisms do the rest. This is effective social media marketing.

The key, of course, is to make your content add value to people’s online experience.

A by-product of this propagation of your content is social buzz surrounding your brand, a growing rate of inbound links and higher visibility. All of these items contribute to higher natural search engine rankings (SEO), automatically, without your intervention.

That is how you execute effective social media marketing.

Juice Digital is one of the North West’s leading social media specialists. It’s what we were created for. We can show you how to use the power of social media marketing to improve the performance of all your digital marketing channels. Have a browse through our site, have a look at how we’re using it for our own marketing, then get in touch. Let’s engage.