Juice Digital has extended its consumer client portfolio this month, following appointment via a competitive pitch, by diet and lifestyle experts, Atkins UK, to roll out its social media strategy across the UK.

The activity will see the creation of bespoke Facebook and Twitter profiles to provide the online community with nutritional tips, news and recipes to help them follow the diet, as well as facilitating customer engagement for the brand on a grassroots level.

With a strong customer focus, the online presence will allow Atkins UK to connect with new members, providing personal support to those who would like one-to-one advice.

Juice will also implement a programme of blogger liaison, connecting with influential bloggers in the diet/lifestyle sectors and securing reviews for the Atkins diet and its products.