Juice Digital has been appointed to manage social media activity for Touch VIP discount cards and local charity, Forever Manchester.

The agreement sees Juice manage the online re-launch of the Touch VIP discount card, which offers money saving opportunities for restaurants, bars, clubs and salons in and around Manchester. Using social media platforms, to drive sales and bolster Touch VIP’s growing presence online, Juice is also tasked with showcasing the discount card’s latest offers to the online community.

The new account win for the team comes following decision by Forever Manchester to extend its partnership with Juice Digital to develop a long-term social media strategy, which will support its community groups and encourage charitable giving online. Previously the agency had been tasked with a short-term project.