By Sarah Halton, Director, Tangerine PR My role as head of Consumer PR at Tangerine (and working alongside my colleagues at Juice Digital) has ensured that I have been very aware of the development of social media as a marketing and communication channel and its growing importance within the PR & Marketing strategies for our [...]

By Nikki Bradbury, Senior Account Executive, Tangerine PR Last week, The Drum published an article announcing that Strathclyde police force was to be one of the first in the UK to give officers in every district their own branded Twitter accounts, as part of a new ‘tweets on the beat’ scheme. From this month, officers [...]

By: Gary Quinn, Head of Media, Tangerine PR, Manchester Is there anybody more qualified to discuss the future of newspapers than Keith Rupert Murdoch? I think not. He has tabloids, broadsheets, free sheets, regional papers and even some much smaller local papers. Let’s face it, what the man – whether you agree with him or [...]

Guest Blog by: Lauren Walker, Forever Manchester We’re Forever Manchester and we do charity the Mancunian Way. For anyone who’s not familiar with ‘doing things the Mancunian Way’ it means that we like to do things a bit out of the ordinary, we like to lead rather than follow, we do things with a bit [...]

By Ben Aronson Pinterest. Instagram. Draw Something. Tumblr. Notice a trend?  4 of the fastest growing and most valuable social tools are 4 of the most simple to use and understand. They don’t require massive up keep, a strong social/digital awareness or even that much thought at any level.  They just simply entertain and engage.  [...]