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	<title>Juice Digital</title>
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		<title>B2B and B2C, a social media world apart</title>
		<description><![CDATA[ The strategic use of social media can be very effective for almost every product and service and most target audiences in both the B2C and B2B worlds – but the approaches to both need to be very different.]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/b2b-and-b2c-a-social-media-world-apart/</link>
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		<title>Is this beginning of the end of Twitter?</title>
		<description><![CDATA[By: Gary Quinn, Head of Media, Tangerine PR, Manchester  There has been much hoo-ha on Twitter – and elsewhere – this week following the news that Sky and BBC have issued new social media guidelines for their staff.  Another day, another Twitter hoo-ha. I reckon that should be its new name – hoo-ha me has [...]]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/is-this-beginning-of-the-end-of-twitter/</link>
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		<title>The beginning of the end for Facebook?</title>
		<description><![CDATA[By Steve Downes, Managing Director I am a huge fan of Facebook. I’m not, personally a heavy user of it, I prefer Twitter and LinkedIn, but am very involved with it professionally. I have enormous admiration and gratitude for it. Without it social networking would be nowhere near where it is today and that’s brought [...]]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/the-beginning-of-the-end-for-facebook/</link>
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		<title>SOPA,PIPA and the Internet Blackout</title>
		<description><![CDATA[The Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) are hot on the news agenda at the moment after a global strike took place.   The big sites in the digital/tech world went ‘dark’ for 24 hours to protest the so called ‘Internet Blacklist bill’…Google even blacked out its logo! Why? It’s because [...]]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/sopapipa-and-the-internet-blackout/</link>
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		<title>Google+ and the objectivity of search</title>
		<description><![CDATA[For a while I&#8217;ve been wondering how Google would keep from allowing their personal interest in entering the social networking arena from affecting their objectivity in the business of &#8220;Search&#8221;.  Well, the results are in!  Coincidentally just a day after speaking about just this subject with my colleague Steve Downes (@stevejuice), Mashable published this story about the [...]]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/google-and-the-objectivity-of-search/</link>
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		<title>Google, Google + and ‘search plus your world’</title>
		<description><![CDATA[By Steve Downes Like everyone else in the marketing world , I’ve been  fascinated by Google’s launch of ‘Search Plus Your World’ This is all about this Basically, Google has played its trump card in its, so far unsuccessful, attempt to be a major player (or indeed dominate) the social space as it does search. [...]]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/google-google-and-%e2%80%98search-plus-your-world%e2%80%99/</link>
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		<title>Manchester calling to the faraway towns</title>
		<description><![CDATA[  “Manchester is the place where people do things. There, you don’t talk about what you are going to do, you do it.&#8217; That is the Manchester habit. And in the past through the manifestation of this quality the word Manchester became a synonym for energy and freedom and the right to do and to [...]]]></description>
		<link>http://www.juicedigital.co.uk/home/manchester-calling-to-the-faraway-towns/</link>
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		<title>A Note on Hiring: Heart over Head</title>
		<description><![CDATA[In my 10+ years of work experience I’ve come across one certain truth about successful companies - their people are more passion than skill.  When I say that, it is by no means a derogatory comment about anyone’s skill level, but rather an acknowledgement of their superior passion and commitment.  It is a reference to the correlation between one’s skill level and their passion level.  In successful companies (especially service businesses like creative agencies) no matter how talented the team is, it is their work ethic that sets them apart.]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/a-note-on-hiring-heart-over-head/</link>
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		<title>B2C is now C2C</title>
		<description><![CDATA[Marketing through, not to consumers is now the most effective  way of building or maintaining brand awareness and positive sentiment towards it.]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/b2c-is-now-c2c/</link>
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		<title>It’s the economy, stupid!</title>
		<description><![CDATA[The dangers facing us are as economically dangerous  as the Great Wars were. What did we do then? We united to protect our loved ones and future generations. That’s what we need now. I’m calling for a Government of National Unity with a pre-determined life-span and agenda. We need to put politics and prejudices aside until we’re out of the woods.

]]></description>
		<link>http://www.juicedigital.co.uk/fresh-juice/it%e2%80%99s-the-economy-stupid-2/</link>
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